Like the start of almost every fifth grader’s essay, I’m going to give you the Webster’s definition:
You get the picture, right? Stuff that’s cool in a weird way, just a little off. That’s what makes our events memorable and great, the addition of things that catch you off guard, that you aren’t used to.
Why be average?
Sure we could plan normal events. Ones that blend in with every other event. They would be fine, but they wouldn’t stand out. In a week you’d forget you even attended. What if it was your company that planned that ho-hum event? Is that the impression you want to leave on potential clients and partners? Heck no! If you answered yes, then we probably won’t be a good fit to work together. Nah, we don’t settle for average and forgettable here. We go big. And we have fun.
Orange is the new orange
With as hefty as a goal of ending ALL boring events combined with a sweet name like Quirky, we needed bold branding to match. Orange was an obvious choice. It’s a bright, fun color that matches the personality of the company. In color theory, it’s associated with joy, enthusiasm, creativity, happiness, change, and success (hopefully that one especially is true!). And it has nothing to do with the fact that orange is Dani’s favorite color...nothing at all...
There’s a pretty good chance if you see a wild Dani that she’ll have something orange. If she doesn't, your next coffee is on her