Like the start of almost every fifth grader’s essay, I’m going to give you the Webster’s definition:
You get the picture, right? Stuff that’s cool in a weird way, just a little off. That’s what makes our events memorable and great, the addition of things that catch you off guard, that you aren’t used to.
Why be average?
Sure we could plan normal events. Ones that blend in with every other event. They would be fine, but they wouldn’t stand out. In a week you’d forget you even attended. What if it was your company that planned that ho-hum event? Is that the impression you want to leave on potential clients and partners? Heck no! If you answered yes, then we probably won’t be a good fit to work together. Nah, we don’t settle for average and forgettable here. We go big. And we have fun.
Orange is the new orange
With as hefty as a goal of ending ALL boring events combined with a sweet name like Quirky, we needed bold branding to match. Orange was an obvious choice. It’s a bright, fun color that matches the personality of the company. In color theory, it’s associated with joy, enthusiasm, creativity, happiness, change, and success (hopefully that one especially is true!). And it has nothing to do with the fact that orange is Dani’s favorite color...nothing at all...
There’s a pretty good chance if you see a wild Dani that she’ll have something orange. If she doesn't, your next coffee is on her
Why did I decide to start Quirky? What's my story?
In July I took time to reflect on what I wanted to do with my career and my life. What this really means is I went camping. A lot. Like five times in two months. That meant I was alone with myself and my thoughts (scary right?!). The real soul searching crap you see in the movies.
I've always wanted to start my own business, be an entrepreneur, all that fun stuff. So I got to thinking, what am I good at? What am I passionate about? What can I turn into a business? I’m not great at painting or drawing so being an artist was a no. Crafts aren’t my forte so an Etsy shop was another miss. I’m out of tune for playing music. Tech. Nope. Baking. Nah.
Then a conversation popped in my head from a few months before. “You know, you could plan events for people on the side.” Something so simple yet so profound. That’s it! Ah ha moment! I could start a business doing event planning and consulting. Boy did that epiphany get the creativity flowing.
I could picture it in my head, planning kick ass FUN events right alongside small businesses. Spending time getting to know the amazing coffee shops, the talented artists, the delicious restaurants and caterers all in our community and finding ways to creatively incorporate them into events. Oh yeah, it was all coming together in my head.
The good, the bad and the very okay
While I was busy coming up with grandeur ideas, I thought back to events I’ve attended - what was good, what was great, and what sucked. I remember events where the talks should have been great, but the chairs were uncomfortable so I couldn’t pay attention. Events with an amazing lineup of speakers, but no break in the whole event so I was fidgety and stopped listening. Events that had the potential to make a mark on me, but were thrown together or downplayed.
My heart aches to think back at those moments. The organizations that planned those events were amazing, but they missed the mark. They weren’t thinking about guest experience. I didn’t want that to happen again, if I could help it. That’s why I set the lofty mission to put an end to all boring events. Our businesses here are way too amazing to settle for an average or boring event.
Keep moving forward!
And so it began. I was going to do this! I started on the super exciting stuff, you know, like filing with the Secretary of State and getting a business bank account, and we were off! As I started my role with the Alzheimer’s Association, Quirky went on the back burner to focus on my new job, but it was always in the back of my mind. A little guy saying, “Hey! Hey! Remember me?! Are you gonna work on me?!” I picked back up on pushing forward - I thought through my business plan (I know, more exhilarating stuff), figured out my branding, created a website, and actually started telling people about it.
And now we’re here! I made it Facebook (and LinkedIn) official! ...even if I did stare at that post for 2 hours before I clicked “Post.”
My Why: I love planning events, I love local businesses, and I want to help people and make our community a better place. And I hate boring events.